AUDIENCE ENGAGEMENT

Role: Head of Engagement

Between 2020 and 2024, I oversaw the rollout of over 40 short films produced by Retro Report. In addition to managing the social media team, I’ve directly worked on rollouts doing copy editing, graphic creation, headline and SEO optimization, social media strategy, partner relations, digital marketing (Google Ads, YouTube Ads, Meta Ads), impact reporting and data analysis.

Role: Newsletter Creator and Editor (Since 2020)

I built the educator audience for “Retro Report in the Classroom” from the ground up. Today, the newsletter is delivered every Monday to 19,000+ people working in education in the United States. The email provides tips and resources for educators looking into incorporating Retro Report short films into their curriculum. Our list has been growing an average of 80% YoY while maintaining a CTR above 5%. I write sections of the newsletter, create A/B tests for subject lines and optimize the copy for engagement. See past issues.

Role: Project Manager (2024)

This student contest was created as part of the audience engagement strategy around “Citizen Nation”, a four part-series about teenagers competing in the country’s most prominent civics competition. The show aired on PBS and was nominated for an Emmy award.

This student contest invited teens aged 13-18 to submit a 90-second video or 500-word essay answering one of four prompts provided. The contest received almost 400 entries, and was promoted on social media in partnership with the nonprofit organization Civics Unplugged. Eleven finalists won cash prizes. Learn more.

Role: Product Owner (Since 2023)

I created and manage a registration referral program for educators that is growing on average 70% YoY. Twenty percent of new monthly registrations come through this referral program. CPC costs are under $2. Learn more.